Buyer Beware: Navigating the Murky Waters of Site Selection
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Site selection seems like a straightforward process. But in reality, it is often complicated by a proliferation of individuals and firms branding themselves as site selectors without the requisite experience or expertise. This saturation has led to a buyer-beware market, where the ease of entry into the profession has diluted the pool of genuinely qualified experts.
Executives face the daunting task of sifting through a crowded marketplace, where the lack of formal certification or accreditation in site selection muddies the waters further.
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